Recent Studies & News

Most of our clients choose to remain confidential and anonymous, but here are some news articles about Television City research studies that have been publicly released, as well as some articles about our research facility in general.

Recent Studies

3M Research Shows Consumers Value Wide-Angle Viewing on Their LCD TVs

HDTV Magazine.  A new study commissioned by 3M shows that American consumers want high brightness and quality no matter at what angle they view their…

For Advertising, Study Says More Screens Are Better

New York Times.  The conventional wisdom deems that many consumers may become confused or overwhelmed when ads are aimed at them on different screens in multiple…

Study Answers the Question: “What makes People ‘APPy?’”

CTAM.  Video Apps Lead to Greater TV Engagement; Over Half Access Video Apps in a Car via Smartphones
(National Harbor, MD—August 1, 2011) – A new study…


Sony 3D Experience Celebrates First Anniversary

CBS Vision and Sony Electronics will celebrate their first anniversary as 3D hub partners this month. …

A Social-Media Decoder

Technology Review.  From his 24th-floor corner office in midtown Manhattan, the veteran CBS research chief David Poltrack can gaze southward down the Avenue of the…

CBS Vision Wins 2011 ARF Ogilvy Award Honoring Research Excellence

CBS Vision Takes the Gold in 2011 ARF Ogilvy Awards…