Products & Content: Second Screen Testing
A rising number of people are using “second screens” while they watch TV, including smartphones, tablets, and computers. How does TV viewing impact second screen behavior, and vice versa? And how can you leverage this interactive phenomenon to enhance your product, brand, service, or message? Find out at Television City, by conducting focus groups, one-on-one interviews, surveys, or even live second screen testing in our home living room environment.