Technology: Facial Coding
Tap into the emotional connection to your product, brand, media, or message with Affectiva facial coding software at Television City. This tool uses a video camera to capture participants’ facial expressions while they are exposed to your stimuli, and then the software translates these expressions into emotional reaction scores. Affectiva also includes a dashboard that integrates participants’ facial expression data with results from their self-report surveys. Affectiva supports headset and theater-style testing, and supports tablets like iPads, especially useful in second screen testing.