Facilities: Home Environment Testing Room
Simulate the comfort of a home environment with Television City’s fully equipped “home living room setting,” allowing respondents to focus on testing your products or services in a naturalistic space.
Utilize this room for focus groups, family interviews, one-on-one interviews, product testing, and ethnographic-style research. This setting features the latest home entertainment technology devices, including high definition LCD TVs, video game consoles, and Blu-ray players. Stream and record every minute of your session with multiple camera and audio recording equipment integrated into each environment. Plus, the home environment testing room enables you to easily leverage any of our other tools, such as: