Technology: Nielsen Integrated Dial Trace Analysis
For truly insightful testing of your video content, Television City offers Nielsen Integrated Dial Trace Analysis. Respondents indicate their affinity (or lack of) for any type of video content, throughout every second of its duration.
Results are graphed throughout the program duration to provide a “dial trace” for viewing in real time or at the completion of the session. Dial trace data can be segmented and analyzed by respondent demographic group or integrated with post-screening survey results for even greater learnings.