1-On-1
Interviews
The opportunity to get up-close and personal with your audience used to be a rare luxury. Now, it’s essential. Today’s marketing relies on building deep and lasting trust relationships with individual consumers that create loyalty and advocacy.
You need to engage your customers and prospects more deeply than before and understand them more thoroughly. You need to watch them react to and interact with your products, and read their non-verbal communications – the “tells” that a poker player would use to spot someone’s intention to hold, fold or go all in.
This highly interpersonal approach to research can yield richer insights and new ideas that empower you to keep growing these relationships and your business.
The 1-on-1 interview gives you all of these advantages. Talking face to face with a qualified, engaged respondent provides a wealth of qualitative data we can collect and you can take to market.
When both parties are able to devote their full attention to the topic under discussion and to each other, they can develop a rapport that turns an interview into a conversation between friends. Both have an equal interest and investment in the subject and the outcome. And the conversation can open up and take off in different and surprising directions. Television City always strives to create this rapport and realize its potential.
Conducting a successful 1-on-1 interview requires a thorough understanding of your needs and objectives, meticulous planning and the right respondent in a comfortable, welcoming, stimulating environment. It also requires an expert personal interviewer.
TVC brings all of these critical elements together to make the most of each one-on-one and help you the deeper understanding and insights that lead to better decisions and better results.
- Perception Analyzers can be added to any quant and qual studies
- Biometrics technology is available to extract additional key data
- Video recording is available to document session for sharing and future reference