Research Services : 1-on-1 Interviews

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Private interviews provide an excellent method for capturing respondents’ in-depth qualitative and quantitative attitudes, opinions, and reactions to products, messaging, and media (including online behavior). Television City offers several rooms for individual interviews, perfect for conducting studies with one participant at a time using a moderator/proctor or for self-directed testing. Utilize these private rooms for virtually any type of study, including video testing, online or website testing, video game testing, and any other kind of hands-on product testing.

Each interview room is equipped with iPad tablet computers for viewing content or completing surveys, and a high-definition LCD TV screen. Plus, interview rooms enable you to easily leverage any of our other tools, such as: