Recruitment
& Surveys
Beyond simply meeting your target specifications, we align our recruitment goals with your research goals and seek respondents who have the ability to effectively contribute to the success of every study and survey.
Our recruitment process is top-notch in every respect. It begins with intercepting and pre-screening potential respondents from the huge, everchanging pool of guests and visitors at MGM Grand. We also attract guests from eight other MGM Resorts International properties located near MGM Grand.
These guests come from across the country and around the world. So, we have continuous access to a representative sample of the nationwide U.S. market, as well as many international markets.
Guests are recruited in person and online. However, all potential respondents are pre-screened on our Ticket Box app. This automated system enables guests to identify and pre-qualify themselves for any study without recruiter bias or interference. Pre-qualified guests are ID checked and further screened and vetted to ensure suitability.
As a result, we can deliver a steady stream of fresh, high-quality respondents for polls, clinics, live events and surveys. And because we don’t rely on a limited pool of veteran “panel professions,” our respondents always yield candid, authentic feedback and true, accurate data.
We recruit for hundreds of studies each year and our clients trust us to deliver high-quality respondents for their most important and challenging projects, regardless of the subject or the methodology.
We make sure respondents can interact and express themselves effectively. That they will be cooperative and engaged throughout the session. And we make sure they fully understand the operation and purpose of the response and data collection technologies being used.
Successful recruitment depends on more than tracking down respondents and convincing them to participate in a survey. Researchers need to know that our guest respondents will deliver the data they need. Our recruitment and qualifying process assures it.
- Perception Analyzers can be added to any quant and qual studies
- Biometrics technology is available to extract additional key data
- Video recording is available to document session for sharing and future reference