The Consumer
Experience Lab

The data we collect, analyze and deliver is the result of a scientific process that includes, research, testing, observation and assessment. So, we’ve created a laboratory where our clients and guests can collaborate, experiment, experience and decide what’s next.

Our state-of-the-art facility has all of the tools, technology and workspaces you need to generate the high-quality data and insights that drive innovation and validate success.

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INTERACT

PRESENT

THE SPACE TO INVESTIGATE, EVALUATE, INNOVATE & VALIDATE

MONITOR

Screening Rooms

Focus Rooms

Client Viewing Rooms

Individual Lab Stations
& Operation Rooms

Office Spaces

Utility Rooms

Television City has dedicated spaces for group screenings and discussions, for individual interviews and product testing. Flexible spaces that can be configured for a wide range of different projects and purposes.

We have spaces that feel like movie theaters, a space that feels like home and spaces where our clients control and monitor their studies. We have small spaces that can fit just one respondent and one space that’s as big as a hotel convention center. Because it is one.

All spaces within the TVC facility include in-house streaming services with a camera operator, as well as complimentary video recording with a camera operator.

TVC has the right space for your project.

Television City has dedicated spaces for group screenings and discussions, for individual interviews and product testing. Flexible spaces that can be configured for a wide range of different projects and purposes.

We have spaces that feel like movie theaters, a space that feels like home and spaces where our clients control and monitor their studies. We have small spaces that can fit just one respondent and one space that’s as big as a hotel convention center. Because it is one.

All spaces within the TVC facility include in-house streaming services with a camera operator, as well as complimentary video recording with a camera operator.

TVC has the right space for your project.

Screening Rooms

Focus Rooms

Client Viewing Rooms

Individual Lab Stations
& Operation Rooms

Office Spaces

Utility Rooms

Theater Room #1

Size: 23′ x 16′

Theater Room #2

Size: 23′ x 18′

Focus Room #3

Size: 17.5′ x 26′

Observation Room #4

Size: 14′ x 17.5′

Observation Room #5

Size: 14′ x 17.5′

Focus Room #6

Size: 17.5′ x 26′

Focus Room #8

Size: 13.5′ x 25′

Observation Room #9

Size: 13′ x 17.5′

Observation Room #11

Size: 10′ x 7′

Testing Room #10

Size: 10′ x 16′

Theater Room #7

Size: 24′ x 11.5′

Rave
Reviews

Rave
Reviews

Working with Television City is always a great experience for us. They provide excellent customer service and recruiting, and the facility meets all of our expectations.

Director, Worldwide Marketing Insights at a global entertainment and electronics brand

I love the diversity of respondents I find at TV City and am always enlightened at the fresh perspectives and insights revealed within my focus groups.

Founder/President of a global research and development institute

We and our clients have had great success at Television City and are always impressed. Consistently, the respondents are fresh, articulate and engaged – and truly representative of our expectations.

Founding Partner of a global research and design consultancy

Television City in Las Vegas is one of the best facilities I’ve used for consumer research. The quality of the people they recruit are top-notch, most of whom have never participated in a market research study — so the insights you receive are truly ‘voice of the customer.’

Market Research Manager of a global software and technology corporation

We love working with the Television City team. They’re a top notch group who really understand project management, leverage their excellent location to provide a national recruit of highly engaged respondents, and are on top of the latest technology, all of which are critical for our projects.

Vice President, Client Consulting of a global consumer data company

We trust the team at Television City to make respondents feel at home during their time there and make them comfortable in sharing their true reactions to our program ideas and full-length episodes.

Senior Vice President of Research at a global factual and lifestyle media network