The Eyes
Have It

The eyes may be the window to the soul but tracking eye movement is a window into the consumer’s mind. It records what attracts their attention, how long they look at it and how they prioritize and study information on a screen or in a live setting.

Eye tracking gathers continuous, real-time respondent reactions, perceptions, opinions and preferences. This data, collected by wearable, binocular tracking glasses, screen-based eye tracking sensors and even mobile devices, provide a true, objective measurement of attention capture, attention span and cognitive engagement.

This information is critical to assessing how a product or message is performing in the moment and predicting how it will perform in the marketplace.

Eye tracking eliminates groupthink and outside biases. It reduces the impact of potential recall-based errors and interference after a stimulus is removed. The data inspire more meaningful discussions and interviews that yield richer qualitative results. And it lets you efficiently evaluate and compare multiple products and ideas, gathering more data in less time.

TVC’s eye tracking devices, methods and powerful software capture actionable data that calculate static and dynamic areas of interest. They visualize data as gaze plots, heat maps and clusters that empower in-depth analysis and customized interpretations, and deliver invaluable insights.

Combined with focus groups, 1-on-1 interviews, screenings and other TVC services, eye tracking can provide a comprehensive understanding of what’s really happening in the consumer’s mind, so you can decide what’s next.



Working with Television City is always a great experience for us. They provide excellent customer service and recruiting, and the facility meets all of our expectations.

Director, Worldwide Marketing Insights at a global entertainment and electronics brand

I love the diversity of respondents I find at TV City and am always enlightened at the fresh perspectives and insights revealed within my focus groups.

Founder/President of a global research and development institute

We and our clients have had great success at Television City and are always impressed. Consistently, the respondents are fresh, articulate and engaged – and truly representative of our expectations.

Founding Partner of a global research and design consultancy

Television City in Las Vegas is one of the best facilities I’ve used for consumer research. The quality of the people they recruit are top-notch, most of whom have never participated in a market research study — so the insights you receive are truly ‘voice of the customer.’

Market Research Manager of a global software and technology corporation

We love working with the Television City team. They’re a top notch group who really understand project management, leverage their excellent location to provide a national recruit of highly engaged respondents, and are on top of the latest technology, all of which are critical for our projects.

Vice President, Client Consulting of a global consumer data company

We trust the team at Television City to make respondents feel at home during their time there and make them comfortable in sharing their true reactions to our program ideas and full-length episodes.

Senior Vice President of Research at a global factual and lifestyle media network