Powerful Insights.
Serious Fun.

Television City is a state-of-the-art market research and data collection company. We have the technology, methodologies and expertise to deliver the information you need to make critical decisions that impact your bottom line.





Get fresh, diverse, engaged respondents every time.

Save travel time and money.


The Ultimate
Client Experience

The Powerful Part

Television City has the state-of-the-art services, facilities and technology to deliver the information and insights that help you decide what’s next. Our diverse, inclusive and highly experienced full-time managers and staff are passionate about what we do. Many have been with us for more than 10 years.

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We precisely target and recruit top quality respondents in your ideal segment. Our unique, automated self-screening process reduces bias and ensures fresh, articulate, engaged respondents for every event.

Our expert moderators know how to get our guests involved and get the information flowing. They turn the search for qualitative and qualitative data into a fascinating, entertaining, productive experience guests enjoy and want to participate in. They become the experts that tell you exactly what you need to know.

TVC yields powerful insights that help you create better products and messages, and smarter creative and business decisions.


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The Fun Part

Television City is located inside the MGM Grand Resort and Casino. So, you can work, stay, relax and enjoy, all in one place. We’re minutes from McCarran Airport in the heart of the legendary Las Vegas Strip.

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The MGM Grand features world-class accommodations, restaurants, entertainment, gaming and amenities, including an award-winning spa and a year-round pool. Everything you need to unwind or let loose after a long day of data crunching is at your fingertips.

Step outside and there’s much more. The MGM Grand is within walking distance of eight other MGM Resorts International properties, each with its own signature style and superb amenities. And there’s even more incredible dining, shopping and clubbing in store on The Strip.

TVC combines world-class facilities, technology, expertise and results with the magic of Las Vegas for the ultimate client experience.


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We offer a full range of qualitative and quantitative data collection services for all of your project management and research needs.


Our comfortable, functional facilities include testing theaters, focus rooms, lounges, client viewing rooms, flexible spaces and more.


From dials and biometrics to mobile phones, tablets and touch-screen computers, our state-of-the-art gear accurately captures all of your data.

Quantitative & Qualitative

In-Person & Online

Experienced Staff

Reliable Results

Open 365 Days a Year

Television, Movies
& Much More



Working with Television City is always a great experience for us. They provide excellent customer service and recruiting, and the facility meets all of our expectations.

Director, Worldwide Marketing Insights at a global entertainment and electronics brand

I love the diversity of respondents I find at TV City and am always enlightened at the fresh perspectives and insights revealed within my focus groups.

Founder/President of a global research and development institute

We and our clients have had great success at Television City and are always impressed. Consistently, the respondents are fresh, articulate and engaged – and truly representative of our expectations.

Founding Partner of a global research and design consultancy

Television City in Las Vegas is one of the best facilities I’ve used for consumer research. The quality of the people they recruit are top-notch, most of whom have never participated in a market research study — so the insights you receive are truly ‘voice of the customer.’

Market Research Manager of a global software and technology corporation

We love working with the Television City team. They’re a top notch group who really understand project management, leverage their excellent location to provide a national recruit of highly engaged respondents, and are on top of the latest technology, all of which are critical for our projects.

Vice President, Client Consulting of a global consumer data company

We trust the team at Television City to make respondents feel at home during their time there and make them comfortable in sharing their true reactions to our program ideas and full-length episodes.

Senior Vice President of Research at a global factual and lifestyle media network