Data Collection
Technology

The technology of consumer research has empowered huge improvements in the way we perceive, assess and understand consumer attitudes and behavior. Television City has the advanced data collection technologies that help you find out what consumers think, how they feel and why they buy.

And the insights we provide let you develop and optimize the products and messages that more effectively meet consumer needs and form deeper bonds with customers.

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Data Collection
Technology

The technology of consumer research has empowered huge improvements in the way we perceive, assess and understand consumer attitudes and behavior. Television City has the advanced data collection technologies that help you find out what consumers think, how they feel and why they buy.

And the insights we provide let you develop and optimize the products and messages that more effectively meet consumer needs and form deeper bonds with customers.

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EASY TO USE

ACCURATE

Get the technology that
lets you go deeper, learn
more and achieve.

 

BETTER DATA
BETTER RESULTS
BETTER DECISIONS

TRUSTED

Video

TVC rooms include state-of-the-art cameras and mics that capture respondent reactions and interactions, and provide clear communications.

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Dials

User friendly Perception Analyzer Dials, the world standard for consumer testing, can be added to any quantitative and quantitative study.

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Eye Tracking

We gather continuous, real-time eye movement and gaze data from wearable binocular cameras, screen sensors and mobile devices.

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107 PERCEPTION ANALYZER DIALS

DIAL STREAM GRAPH OVERLAYS

VIDEO CONFERENCING & RECORDING

BINOCULAR WEARABLE EYE TRACKING SENSORS

TOUCH-SCREEN MONITORS WITH EYE SENSORS

EYE TRACKING SOFTWARE & DATA VISUALIZATION

AR, VR AND NEURO TESTING AVAILABLE

SURVEY DESIGN & PROGRAMMING PLATFORM

SECURE, CUSTOMIZABLE CLIENT PORTALS

SECURE MEDIA DELIVERY PLATFORMS

Rave
Reviews

Rave
Reviews

Working with Television City is always a great experience for us. They provide excellent customer service and recruiting, and the facility meets all of our expectations.

Director, Worldwide Marketing Insights at a global entertainment and electronics brand

I love the diversity of respondents I find at TV City and am always enlightened at the fresh perspectives and insights revealed within my focus groups.

Founder/President of a global research and development institute

We and our clients have had great success at Television City and are always impressed. Consistently, the respondents are fresh, articulate and engaged – and truly representative of our expectations.

Founding Partner of a global research and design consultancy

Television City in Las Vegas is one of the best facilities I’ve used for consumer research. The quality of the people they recruit are top-notch, most of whom have never participated in a market research study — so the insights you receive are truly ‘voice of the customer.’

Market Research Manager of a global software and technology corporation

We love working with the Television City team. They’re a top notch group who really understand project management, leverage their excellent location to provide a national recruit of highly engaged respondents, and are on top of the latest technology, all of which are critical for our projects.

Vice President, Client Consulting of a global consumer data company

We trust the team at Television City to make respondents feel at home during their time there and make them comfortable in sharing their true reactions to our program ideas and full-length episodes.

Senior Vice President of Research at a global factual and lifestyle media network