Perception Analyzer Dials are the world standard for capturing instant, honest individual feedback and gathering continuous, real-time respondent data. Dials significantly reduce groupthink and outside biases, as well post-stimulus recall errors.

They promote more meaningful group discussions and interviews that yield richer qualitative results. And they enable you to test multiple concepts efficiently, which gathers more data in less time and increases productivity.

Television City has more than a hundred Perception Analyzer Dials that can be added to any qualitive or quantitative study. And respondents find them easy and fun to use.

Dial trace analysis lets you get immediate answers to your most important questions. It lets you collect more and better qualitative data about your studies faster.

Dials can acquire information about new and existing brands, products and services. They can test new TV, film, and streaming concepts and programming, as well as advertising and marketing campaigns, including political campaigns, platforms, speeches and talking points.

Law firms can use dials to test their opening and closing statements, exhibits and legal strategies. They help develop and perfect informational and sales videos, games, logos and brand messages.

Dials are effective for evaluating everything from research documents and contracts to insurance policies, healthcare platforms and much more. When it comes to market research, there’s almost nothing dials can’t do.

Using dials and dial trace analysis is essential to keeping pace in your category. All of the tracing information becomes data that can be implemented in your product and message planning, development and decision making. In short, our dials help you decide what’s next.