Integrated Dial
Trace Analysis

Perception Analyzer Dials are the world standard for capturing instant, honest individual feedback and gathering continuous, real-time respondent data. Dials significantly reduce groupthink and outside biases, as well post-stimulus recall errors.

They promote more meaningful group discussions and interviews that yield richer qualitative results. And they enable you to test multiple concepts efficiently, which gathers more data in less time and increases productivity.

Television City has more than a hundred Perception Analyzer Dials that can be added to any qualitive or quantitative study. And respondents find them easy and fun to use.

Dial trace analysis lets you get immediate answers to your most important questions. It lets you collect more and better qualitative data about your studies faster.

Dials can acquire information about new and existing brands, products and services. They can test new TV, film, and streaming concepts and programming, as well as advertising and marketing campaigns, including political campaigns, platforms, speeches and talking points.

Law firms can use dials to test their opening and closing statements, exhibits and legal strategies. They help develop and perfect informational and sales videos, games, logos and brand messages.

Dials are effective for evaluating everything from research documents and contracts to insurance policies, healthcare platforms and much more. When it comes to market research, there’s almost nothing dials can’t do.

Using dials and dial trace analysis is essential to keeping pace in your category. All of the tracing information becomes data that can be implemented in your product and message planning, development and decision making. In short, our dials help you decide what’s next.



Working with Television City is always a great experience for us. They provide excellent customer service and recruiting, and the facility meets all of our expectations.

Director, Worldwide Marketing Insights at a global entertainment and electronics brand

I love the diversity of respondents I find at TV City and am always enlightened at the fresh perspectives and insights revealed within my focus groups.

Founder/President of a global research and development institute

We and our clients have had great success at Television City and are always impressed. Consistently, the respondents are fresh, articulate and engaged – and truly representative of our expectations.

Founding Partner of a global research and design consultancy

Television City in Las Vegas is one of the best facilities I’ve used for consumer research. The quality of the people they recruit are top-notch, most of whom have never participated in a market research study — so the insights you receive are truly ‘voice of the customer.’

Market Research Manager of a global software and technology corporation

We love working with the Television City team. They’re a top notch group who really understand project management, leverage their excellent location to provide a national recruit of highly engaged respondents, and are on top of the latest technology, all of which are critical for our projects.

Vice President, Client Consulting of a global consumer data company

We trust the team at Television City to make respondents feel at home during their time there and make them comfortable in sharing their true reactions to our program ideas and full-length episodes.

Senior Vice President of Research at a global factual and lifestyle media network