Focus groups are among of the most revealing and effective qualitative data collection methodologies for good reasons. They can capture a broad range of respondent opinions, beliefs, values and experiences in a dynamic, live setting.

They can generate a synergy between respondents that lets them build on each other’s contribution to the conversation. They let you see consumers’ body language and hear their tone of voice to provide a greater context for and understanding of their responses.

Focus groups enable you to assess how your brand messages will resonate in the marketplace. And you can foresee how your products will be perceived and received by your target consumers, and if they will be accepted or rejected.

Television City has the facilities, technology, expertise and experience to make your focus groups come alive and deliver the wealth of data and insights you need.

Our state-of-the-art focus rooms are equipped to capture and communicate every visual and audio nuance, connect with the Internet and provide secure client file downloads and transfers. And their comfortable conference-room configurations encourage lively, productive participation and interaction.

All in-person and online focus groups are facilitated by our highly experienced, highly skilled full-time, professional moderators who keep respondents engaged and focused on your questions, needs and objectives. They also know how and when to extend or redirect the discussion to explore new or related topics, or dig deeper for more valuable data.

And our bi-lingual moderators help you obtain more accurate information and insights, including critical ethnographic perspectives, from Hispanic consumers and other key ethnicities.

  • Perception Analyzers can be added to any quant and qual studies
  • Biometrics technology is available to extract additional key data
  • Video recording is available to document session for sharing and future reference



Working with Television City is always a great experience for us. They provide excellent customer service and recruiting, and the facility meets all of our expectations.

Director, Worldwide Marketing Insights at a global entertainment and electronics brand

I love the diversity of respondents I find at TV City and am always enlightened at the fresh perspectives and insights revealed within my focus groups.

Founder/President of a global research and development institute

We and our clients have had great success at Television City and are always impressed. Consistently, the respondents are fresh, articulate and engaged – and truly representative of our expectations.

Founding Partner of a global research and design consultancy

Television City in Las Vegas is one of the best facilities I’ve used for consumer research. The quality of the people they recruit are top-notch, most of whom have never participated in a market research study — so the insights you receive are truly ‘voice of the customer.’

Market Research Manager of a global software and technology corporation

We love working with the Television City team. They’re a top notch group who really understand project management, leverage their excellent location to provide a national recruit of highly engaged respondents, and are on top of the latest technology, all of which are critical for our projects.

Vice President, Client Consulting of a global consumer data company

We trust the team at Television City to make respondents feel at home during their time there and make them comfortable in sharing their true reactions to our program ideas and full-length episodes.

Senior Vice President of Research at a global factual and lifestyle media network