Focus groups are among of the most revealing and effective qualitative data collection methodologies for good reasons. They can capture a broad range of respondent opinions, beliefs, values and experiences in a dynamic, live setting.

They can generate a synergy between respondents that lets them build on each other’s contribution to the conversation. They let you see consumers’ body language and hear their tone of voice to provide a greater context for and understanding of their responses.

Focus groups enable you to assess how your brand messages will resonate in the marketplace. And you can foresee how your products will be perceived and received by your target consumers, and if they will be accepted or rejected.

Television City has the facilities, technology, expertise and experience to make your focus groups come alive and deliver the wealth of data and insights you need.

Our state-of-the-art focus rooms are equipped to capture and communicate every visual and audio nuance, connect with the Internet and provide secure client file downloads and transfers. And their comfortable conference-room configurations encourage lively, productive participation and interaction.

All in-person and online focus groups are facilitated by our highly experienced, highly skilled full-time, professional moderators who keep respondents engaged and focused on your questions, needs and objectives. They also know how and when to extend or redirect the discussion to explore new or related topics, or dig deeper for more valuable data.

And our bi-lingual moderators help you obtain more accurate information and insights, including critical ethnographic perspectives, from Hispanic consumers and other key ethnicities.